Brand Copywriting

 

 

Inn at the Forks was renovating their spa, and needed help updating their marketing materials.

 

What better excuse to go visit a new spa?

The owners had a keen sense of style, and knew that image is everything in the beauty business. They invested in a gorgeous new interior for their spa, new treatments, new beauty products and so they believed entirely refreshed marketing was a must. 

It was important to me to tour the spa, review their mood boards to get a deep understanding of what tone they were going for. For this project, nuances in language were just as important as the colour of marble flooring or the scents of their massage oils. 

Email Newsletter Copywriting

 

Service Menu Copywriting

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 Download the Menu

Website Copywriting

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 My Role

  • Brand discovery
  • Website copywriting
  • Print copywriting
  • Email copywriting