App Copywriting

Sidekick needed help re-launching their Mac app. 

I wrote content for their website, which meant spending a lot of time putting the app's functionality into layman's terms. The developers needed a catchy tagline to quickly summarize the software, as well a press release to help transition existing users to the new interface. 

Oomphalot.com/Sidekick

 

Press Release

PressRelease-website-in-iMac.jpg

My Role

  • Brand Discovery
  • Copywriting

Requirements

  • App Tagline
  • Product Statement
  • Website Copy
  • Press Release