After 70 years of business, The Wood Tavern was ready for their very first website.
With so much history under their belt, The Wood, located in the Norwood Hotel in Winnipeg, got into the web marketing game late. They hired me and a local web developer to create their very first website.
At our first meeting, I confessed that it was my first visit to the pub. Shame on me, the self-professed beer lover!
I met with the family who owned the pub, and interviewed them to get an understanding of the brand, and what made the pub special to patrons and the community. After a few interviews and a pile of great ideas, I wrote the website copy.
- Brand discovery
- Website copywriting